“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”
—Mario Batali, celebrity chef and author of Molto Italiano
A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”
“[An] entertaining corporate history….Perman’s reporting is considerable.” (Time magazine)“Stacy Perman’s illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult…. [This] should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.” (Fortune Small Business)“At last, the great American small business story gets told. It is a reassuring read in uncertain times, reminding business owners to listen to customers, do what you love, and have fun while you do it.” (Sir Richard Branson, founder of the Virgin Group)“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves, and that’s saying a lot!” (Mario Batali, chef and author of Molto Italiano)“When fast food restaurants tried to locate in Fishermans Wharf, our local merchants were opposed to every one of them—except In-N-Out. Because every meal is fresh and made from scratch, In-N-Out is in a class by itself.” (San Francisco Mayor Gavin Newsom)“Thanks to Stacy Perman’s book, the term ‘soulful fast food’ is no longer an oxymoron. Her recounting of the In-N-Out story is one of passion, good intentions, remarkable success and treachery that transcends the burger world to become a tale that is vivid Americana.” (Jane and Michael Stern, Roadfood.com)“Did you ever wonder why the people behind the counter at In-N-Out are always smiling? Now I know thanks to Stacy’s amazing book.” (George Motz, filmmaker and author of Hamburger America)“ Wow! Stacy Perman’s In-N-Out Burger isn’t just a good book about the rise of a fast-food chain—it’s an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently. What a great story!” (ANDREW F. SMITH, author of Andrew F. Smith, author of Hamburger: A Global History)“The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century….Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more.” (Tilar J. Mazzeo, author of The Widow Clicquot)
From the Back Cover
The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.Stacy Perman’s In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family’s struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.
See all Editorial Reviews
After finishing this book, I can only figure that some of the negative reviews of this book must be from folks expecting something completely different. For In-N-Out fans like myself, an insightful look into one of the most successful Southern California institutions of the last half century. While I have heard bits and pieces about the inner workings of In-N-Out as a San Gabriel Valley native and INO customer for almost 40 years, this book does a good job of connecting the dots and filling in the blanks. While I agree somewhat with the criticism in some of the reviews that Ms. Perman occasionally repeats things in various chapters of the book, I didn’t find it particularly bothersome. In summary, a great read for anyone who loves In-N-Out, craves an insight into why it has been wildly successful, and hopes it never changes.
I would highly recommend this book for anyone who wants to know how IN-N-OUT came to be. The author complies Awesome history of the Best Hamburger Restaurant built from the ground up.
As a lifelong loyal consumer of In-N-Out, like my craving for Double Doubles, I couldn’t wait to pick up the book. Like visiting In-N-Out itself, the book didn’t disappoint. I thought I knew everything about In-N-Out Burger, but I gained some wonderful new insights about the starting of the business, the founders and their descendents, the fast food industry as a whole, the behind the scenes turbulence of In-N-Out, and its mission of doing a few things extremely well. I can hardly wait to get back to the West Coast for a steady diet of Double Doubles, strawberry shakes, and animal style fries. I hope you enjoy the book as much as I did.
- Title: In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- Autor: Stacy Perman
- Publisher (Publication Date): HarperBusiness; Reissue edition (October 12, 2010)
- Language: English
- ISBN-10: 0061346713 | 0061346721
- ISBN-13: 978-0061346712 | 978-0061346729
- Download File Format: EPUB, PDF