Organic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it?
Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Organic Inc. is a very well-written analysis of the origins and development of the organic and natural food movement, particularly the conflict between its fundamental values and the corrosive effects of free market capitalism. Anyone who has wondered what the label “organic” really means on products available in the supermarket will benefit from reading this thoughtful book.
- Title: Organic, Inc.: Natural Foods and How They Grew
- Autor: Samuel Fromartz
- Publisher (Publication Date): Harcourt; 1 edition (April 10, 2006)
- Language: English
- Download File Format: PDF, EPUB, MOBI, AZW3 (Kindle)