- Print Length: 144 Pages
- Publisher: Atlantic Publishing Group Inc.
- Publication Date: January 12, 2003
- Language: English
- ASIN: B001GMAQJG
- ISBN-10: 0910627134
- ISBN-13: 978-0910627139
- File Format: HTMLZ
Amy Jorgensen, has taken what is sometimes a boring, seemingly pie in the sky topic and explained it in a short, easy to digest format. Bravo! I, like most people, am too busy to spend time reading long manuals, nor do I have the resources to pay professionals to do my marketing and advertising for me. This book is the answer for me.
The author reminds us of some very basic things in the food service business – obvious things like `take care of your customer’ which we know, but sometimes forget. Thanks Amy for reminding me of my most precious asset – my customers.
Among the many things learned from this book I am most impressed with the great number of quick and easy methods we can use for marketing and advertising to increase profits. Let’s face it, as much as we love the business, the bottom line is still the bottom line. This book helps us do some inexpensive things to increase profits.