The King of Drinks (African Social Studies Series)

  • Full Title : The King of Drinks
  • Autor: D. van den
  • Print Length: 284 pages
  • Publisher: BRILL
  • Publication Date: October 30, 2007
  • Language: English
  • ISBN-10: 9004160914
  • ISBN-13: 978-9004160910
  • Download File Format | Size: pdf | 4,63 Mb


Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows that local consumers, not foreign advertisers, produced the importance of schnapps gin for African ritual



“This book is both provocative and subversive. The evidence that van
den Bersselaar provides for his central argument–that “imported goods
are likely to be incorporated into African consumptive patterns in ways
that make sense in the context of existing yet continually changing African
world views, …..” — has important implications not only for our understanding
of modern West African history but for broader scholarship on consumption
and commodities as well. Better yet, it’s a pleasure to read.” Charles Ambler in”African Studies Review 2008

“Like many commodity histories, van den Bersselaar’s book successfully combines
aspects of economic, political and social history with, in this case, excursions into the
history of trade law and advertising”
Insa Nolte in Social History of Alcohol and Drugs, Volume 23, No 2 (Spring, 2009)

About the Author

Dmitri van den Bersselaar, Ph.D. (1998), Leiden University, is Lecturer in African History at the University of Liverpool. He has published on the social and cultural history of nineteenth and twentieth century Ghana and Nigeria

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